{
    "video_context": "Advertisement Content: Promoting Lakmé 9 to 5 Primer Featuring Freeze Test and Longwear Formula. The advertisement spotlights the Lakmé 9 to 5 Primer, a matte finish product in a charming peach color designed for long-lasting wear up to 24 hours. The ad features a freeze test, illustrating the primer's ability to maintain a glamorous look from 9 am to 9 pm. The primer is available in a standard 25 ml bottle and a new 15 ml mini pack priced at 299 rupees. The narrative begins with a freeze test conducted at 9 am and 5 pm, showcasing the primer's efficacy in preserving the desired look. A woman is seen entering a room, applying the Lakmé 9 to 5 Primer in front of a mirror, and confidently uttering 'freeze.' The freeze tests at different intervals throughout the day capture her engaged in various activities from work as a model to casual moments such as enjoying coffee, playing 8 ball pool, and more. Despite a full day's activities, the freeze tests consistently depict the woman looking fresh and beautiful. The Lakmé 9 to 5 Primer is then highlighted for its unique features, including an inbuilt primer, 20 shades, and SPF 25 protection. The tagline, 'Freeze the Glam Look,' reinforces the product's ability to maintain a flawless appearance. In conclusion, the advertisement effectively promotes Lakmé 9 to 5 Primer as a reliable solution for long-lasting glamour. The freeze tests, coupled with the product's features, convey the message that with this primer, one can effortlessly freeze the glam look throughout the day. The availability of a 15 ml mini pack at an affordable price adds to the appeal for consumers.",
    "product_name": "Lakmé 9 to 5 Primer + Matte Perfect Cover Foundation",
    "price_discounted": "₹525 as on 22-01-2024 (for 25 ml)",
    "price_original": "₹570 (for 25 ml)",
    "shades": {
        "C100": "Cool Ivory",
        "W120": "Warm Crème",
        "C140": "Cool Rose",
        "W160": "Warm Sand",
        "W180": "Warm Natural",
        "N200": "Neutral Nude",
        "N220": "Neutral Medium",
        "W240": "Warm Beige",
        "N260": "Neutral Honey",
        "C280": "Cool Tan",
        "C300": "Cool Cinnamon",
        "W320": "Warm Caramel",
        "N340": "Neutral Almond",
        "N360": "Neutral Chestnut",
        "C390": "Cool Cocoa",
        "C380": "Cool Walnut",
        "W110": "Warm Light",
        "N150": "Neutral Light",
        "W230": "Warm Wood",
        "C330": "Cool Mocha"
    },
    "shades_not_available": [
        "W110 Warm Light",
        "C330 Cool Mocha"
    ],
    "steps_to_use": "Step 1. Twist the cap gently and take the required quantity of the product on hand. Step2. Altenatively, place the drops of foundation on face with an applicator on face and neck area.Step 3. Blend the foundation using fingers/makeup sponge or brushes.",
    "link_lakme": "https://www.lakmeindia.com/products/lakme-9-to-5-primer-matte-perfect-cover-foundation-21",
    "link_amazon": "https://www.amazon.in/Lakme-Primer-Matte-Perfect-Foundation/dp/B07YVHV8QY?th=1",
    "target_audience": "women"
}}